forgotten password

I was trying to log into my .mac account at apple.com and though I was pretty sure I knew my password, it wasn't working. So I clicked on the "Forgot your password?" link and it brought me to the classic "enter your information and we'll send you an email to reset your password" page. I happened to look at the title of the page . . . those words that show up at the top of the browser. It simply said, "iForgot".